This is a series of posters comprised of terrible excuses from coworkers on why they are late or not coming in to work.
Meet Ana. No, not ANA. Ana. She’s the aptly-named star of our animated video series for All Nippon Airways, aptly-titled “The Adventures of Ana.” As our host through all of Japan’s excitements and wonders, Ana showed our audience a side of Japan they’d never experienced.
From feeding deer in Nara Park, to trekking through Akiyoshido Cave, to sailing the Mogami River, each piece of content was hand drawn with aesthetic inspiration from Japanese culture and style. We focused on the craft of each story we created, paying meticulous attention to every detail hidden in the places she visited. We even hid souvenirs in each post, and featured clues in the copy about how to find them.
And finally, to make this beautiful series a useful tool to all travelers, we used this series to teach our audience Japanese vocabulary words that could come in handy on their next adventure.
All Nippon Airways | Adventures of AnaContent Series
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