LandShark "S.S. LandShark"

ACTIVATION. 

After years of chasing Corona to be the official beer of the beach, we helped yacht rocker Jimmy Buffett's beer brand find an ownable space in marina culture. To launch the brand's new attitude, Philadelphia Eagles player Freddie Mitchell christened the S.S. Landshark, a socially distanced way to spread Jimmy's yacht rock vibes. 

The boat on wheels toured the city of Philadelphia, safely handed out swag using fishing poles and nets, and stopped by the iconic Pat's King of Steaks to blast some live music with local band Boat House Row. All this, before driving off into the sunset to a new city.