Michelob Ultra has fast solidified itself as THE beer for fitness-minded enthusiasts. With home fitness equipment at an all-time high, we conceived and created a new set of equipment for those who understand that it's only worth it if you enjoy it.
Introducing the Fridge+ by Michelob Ultra.
The first smart gym that is also a full size refrigerator.
Director: Anthony Pellino
Fitness Talent: Kenny Santucci, Melissa Ortiz, James McMillan
We built out four custom pieces of Fridge+ equipment to fill the smart fridge, including:
Iron? Try pumping aluminum. Michelob ULTRA Beerbells adjust cans for various weights as balanced as our flavor.
*adjustable to 12oz, 16oz, & 25oz cans*
The Michelob ULTRA Beer Roller is the perfect cool-down tool for your body—and your beer.
The Michelob ULTRA Suds Stepper is the 24-pack designed for your 6-pack.
Using Michelob ULTRA Conesters for your agility drills will have you coasting to a body fit for an island vacation—your kitchen island, that is.
Additionally, we created a series of workout videos that lived on the Fridge+ at events and on mini-smart gyms shared with influencers.
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