Cue Health “Go Cue. Go You.” – Jenn Lau | Creative Director, Art

Cue Health "Go Cue. Go You."

PRODUCT LAUNCH. CAMPAIGN. TVC. OOH. SOCIAL.

Cue Health is the FDA authorized molecular COVID-19 at-home test that provided the testing for the 2020 “NBA Bubble Season” that went 100% COVID free. Cue has partnerships with The Mayo Clinic, Air Canada, The Department of Homeland Security and Google. And until 2021, it had not been marketed to consumers. That's where we came in.

We used the brand’s high-profile partners to gain credibility in the marketplace. Google, Air Canada and the NBA remained central to our narrative, with NBA All-Star Karl-Anthony Towns, who lost eight relatives to COVID, launching fall 2021 TV. We supported that work with digital that targeted travelers in a media blitz.