VIDEOS. SOCIAL. WEBSITE.
How do you launch Unilever's first original brand in thirty years? You go digital-first.
While the name Love Beauty and Planet says it all — no compromise for your beauty and the planet — we knew launching a new eco-chic brand to the masses under the Unilever flag wouldn't be an easy task. We embraced the vibrant brand and approached the category in a new positive, lighthearted way that invited our consumers to join us in making #smallactsoflove that have a big impact on the earth.
We launched the Love Beauty and Planet brand with five original videos, across social media, and with a fully blown out website.
Director: Sarah Chatfield
Editor: Heather Danosky
Within a year of launch, social channels exploded from zero to over 150k followers.
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