The Problem: After 80-years at the top Jägermeister sales have started to decline. As a primarily shot-induced brand, they are quickly losing traction to flavored alcohol brands. How do you build awareness among Millennials in bars and encourage liquid to lips?
The Insight: Millennials are looking for reasons to celebrate at the bar and are up for anything.
The Solution: Empower Millennials to connect with one another at the bar using existing behaviors.
Meet the Shotsi app. It's like Tinder for party people.
Meet Ana. No, not ANA. Ana. She’s the aptly-named star of our animated video series for All Nippon Airways, aptly-titled “The Adventures of Ana.” As our host through all of Japan’s excitements and wonders, Ana showed our audience a side of Japan they’d never experienced.
From feeding deer in Nara Park, to trekking through Akiyoshido Cave, to sailing the Mogami River, each piece of content was hand drawn with aesthetic inspiration from Japanese culture and style. We focused on the craft of each story we created, paying meticulous attention to every detail hidden in the places she visited. We even hid souvenirs in each post, and featured clues in the copy about how to find them.
And finally, to make this beautiful series a useful tool to all travelers, we used this series to teach our audience Japanese vocabulary words that could come in handy on their next adventure.
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All Nippon Airways "Adventures of Ana"Content Series
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